This year, the world has changed in ways that none of us could have foreseen. With the Covid pandemic appearing to draw closer to an end, many of us expected a return to normality. Instead, 2022 brought the invasion of Ukraine, rising energy prices, and interest rates at levels not seen for decades.
However, thanks to the strength and diversity of our business in terms of its products, clients, and markets, CM.com has nonetheless been able to execute on its growth plan for the year.
Our go-to-market strategy focuses on the ultimate combination of building globally and locally. By combining global expansion with local presence, we increase our client proximity to deliver the optimal customer experience.
Our strategy in each country is to ensure that we have a locally sourced and represented presence in current and new geographies where we see the most opportunities and potential. These local offices, staffed by locally knowledgeable and connected employees enables us to scale up organically in these countries and regions supported by our Global Marketing and Sales support team based in the Netherlands.
We chose to transition towards our path to profitability by reaching a structurally positive EBITDA level by the end of 2023 via gaining upon efficiencies from the foundation we built in the past years.
Making every conversation count: it’s in everything we do. This promise is rooted in our mission to make life easier, safer, and more beautiful for everyone. Our broad product portfolio enables us to lead the way in improving conversations between consumers and businesses. We aim to engage in a positive conversation with stakeholders, both inside and outside CM.com.